• Adopción e impacto de tecnologías de la información en pequeñas y medianas empresas (PYMES). 

  Pacari Telenchana, Jeoconda Elizabeth (2023-08)

  The adoption and impact of information technology IT in small and medium-sized enterprises SMEs in southern Quito plays a crucial role in improving operational efficiency, data-driven decision making and customer satisfaction ...
• Aplicación de los métodos de fijación de precio para la creación de microemprendimientos en base al procesamiento artesanal del chocho, en la Ciudad Machachi Cantón Mejía. 

  Gallo Guaña, Alexandra del Carmen (2023-10)

  The correct pricing at the time of marketing a product is a transcendental stage for microentrepreneurs, where the expected level of profitability of the business is determined. Knowing how to set the selling price will ...
• Estrategias de Pricing en la empresa Comercial Z.M. material de tapicería, esponjas e insumos, al sur de la ciudad de Quito. 

  Bustamante Delgado, Jonathan Gustavo (2023-09)

  According to the constant changes in the market, companies must adopt continuous improvement measures and get used to dealing with these changes promptly and easily. To achieve the positioning of the companies within the ...
• Diseño de estrategias de marketing en relación con el proceso de asistencia y atención al cliente de la empresa “Fantasías y Disfraces” de la ciudad de Machachi dedicada a la prestación, alquiler y venta de disfraces. 

  Cupacan Calderon, Jenny Paola (2022-10)

  Organizations are oriented to achieve better and optimized processes, position your products or services, attract more customers and be more profitable. In this context, the present research focused on designing marketing ...
• Plan de marketing para el posicionamiento de los productos de la marca ¨CANAPE¨ perteneciente a la importadora alimenticia Continental Grains Contgrains S.A. de la ciudad de Quito. 

  Onofa Toapanta, Katherine Lisette (2023-01)

  Currently, every organization is focused on optimizing and improving their processes for having a better positioning of their products for the sole purpose of reaching more clients and thus increasing their company ...
• Estructuración de un portafolio de crédito en la Cooperativa Virgen del Cisne para el impulso del segmento microempresarial y artesanal. 

  Jacome Pilatasig, Nelly Fabiana (2022-10)

  Due to the constant changes that the various social sectors are undergoing, every organization is faced with the need to improve day by day and meet the financing needs of the micro entrepreneurial and artisan sector. ...
• Propuesta de un plan de fidelización de clientes para la mejora de las ventas en la empresa Directech CÍA. LTDA. 

  Tasipanta Jacome, Iveth Cristina (2022-11)

  Due to the existing changes in the market, organizations must be prepared to constantly improve and adapt quickly and easily to all these changes in order to maintain a privileged place in the market and be profitable. For ...
• Evaluación financiera de la cartera de crédito y morosidad de la Cooperativa de Ahorro y Crédito Cotocollao Ltda. (Periodo 2019 2021). 

  Pila Acurio, Tania Elizabeth (2022-11)

  The financial sector is characterized by being versatile and dynamic because the administrative, commercial, operational and strategic activities of the company are related to finance and are responsible for the effective ...
• Plan de Marketing a La Empresa Manuartes para el Incremento de las Ventas en el Año 2021. 

  De La Vega Barriga, Cristian Patricio (2022-07)

  Distribuidora Manuartes, being the only parent company in Quito located in the city, specializes in the wholesale and retail sale of stationery supplies, office supplies and handicrafts, has been popular since its inception ...
• Aplicación de los indicadores de gestión para mejorar los procesos del área de ventas de la empresa ZUU, en el centro de Machachi, 2021. 

  Almachi Llano, Maria Fernanda (2022-05)

  It is significant to emphasize that the business sector of Ecuador has presented various conflicts regarding the efficiency of the commercialization of its products or services, which in turn shows that there are deficiencies ...
• Modelo de gestión de calidad aplicando métodos de medición de la satisfacción al cliente, en la cooperativa de ahorro y crédito Mushuc Runa de la sucursal del Cantón Mejía. 

  Vasconez Martinez, Natalia Betsabe (2022-05)

  This research aims to develop a quality management model, applying methods about measuring customer satisfaction that helps verify the service provided by the employees of the Mushuc Runa Savings and Credit Cooperative of ...
• Plan de negocios para la creación de una empresa dedicada a la producción de ropa y accesorios quirúrgicos en el sector sur de Quito, en el periodo 2020. 

  Guallpa Borja, Jenniffer Adriana (2022-03)

  The purpose of this project is to verify the viability of the business with respect to the manufacture and sale of surgical clothing and accessories for health centers. According to the research, the product is conducted ...
• Mejora de los procesos logísticos de la empresa pinturas Condor, aplicando la metodología Lean Manufacturing (KANBAN). 

  Galarza Zambrano, Enrique Sebastian (2022-03)

  Throughout the industrial evolution, companies have been overcoming several internal and external obstacles to improve every day seeking to generate profitability, benefits to their employers and shareholders and reduce ...
• Plan de marketing para el posicionamiento de carcasas personalizadas con tecnología lenticular de la empresa arte WG en la provincia de Pichincha. 

  Giler Flores, Juliana Rocio (2022-03)

  Due to the changing needs of the humans, organizations are forced to continuously improve, that is why this research has to develop a marketing plan to contribute to the positioning of personalized casings with lenticular ...
• Plan de negocios para la creación de una empresa confeccionadora de ropa deportiva en la ciudad de Quito, Sector la Inmaculada. 

  Mora Rivera, Alexandra Vanessa (2022-03)

  The objective of this research is to design a business plan for the creation of a company that manufactures sportswear such as uniforms, warmers, rash guards, shorts, sports tops, products made with raw materials of ...
• Plan de negocios para la creación de una empresa productora y comercializadora de ropa descartable enfocada al sector de la salud del norte de Quito. 

  Luna Cadena, Washington Eduardo (2022-03)

  This project focuses on the feasibility study of the creation of a disposable clothing company, which is directed to the implementation of a business plan, which is based on an exploratory research, with a qualitative ...
• Estudio de factibilidad para la creación de una compañía de transporte internacional de carga pesada. 

  Maigua Velasco, Kelly Nicol (2021-07)

  This project focuses on studying the feasibility of the service, it has been determined that cargo transportation is important and necessary to carry out the service to different points or regions of the country. The ...
• Plan de negocio para la creación de un restaurante de comida vegetariana ubicado en el sector la ecuatoriana al sur de la ciudad de Quito. 

  Cuenca Casigña, Maria Paulina (2021-07)

  The current work has as an initiative the implementation of a vegetarian restaurant VEGETARIAN FOOD, south of the city of Quito, which will offer various types of dishes made from fruits, vegetables, dried grains, and ...
• Diseño de un manual de funciones y procedimientos en la COOPERATIVA DE TRANSPORTES DE TAXIS SANTO DOMINGO N°4. 

  Acaro Jima, Carla Vanessa (2021-07)

  This research work focuses on solving the problem in the lack of administrative tools that help the optimal development and control of the activities carried out in the company; it has the objective to be a support for ...
• Elaboración de un plan de negocios para la implementación de una microempresa de productos de primera necesidad, con áreas recreativas en el sector la mascota, DMQ 2020. 

  Taipe Mullo, Aracely Carolina (2021-07)

  The objective of this research is to develop a value proposition attributed to the business plan for the implementation of a microbusiness of basic necessity products with recreational areas of the La Mascota neighborhood ...

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