Aplicación de los métodos de fijación de precio para la creación de microemprendimientos en base al procesamiento artesanal del chocho, en la Ciudad Machachi Cantón Mejía.

Abstract

The correct pricing at the time of marketing a product is a transcendental stage for microentrepreneurs, where the expected level of profitability of the business is determined. Knowing how to set the selling price will have a direct impact on the profit or loss levels of the business, as well as on the consumer's perception of the product, making it a purchasing alternative or, on the contrary, a poorly received product by the buyer. The development of this research is based on the pricing by the production cost method for the creation of microenterprises based on the artisanal processing of chocho in the city of Machachi, Canton Mejia, Ecuador, mentioned geographical area is characterized by being an agricultural and livestock sector, where the production of crops is distributed nationwide. At the country level, according to INEC data, 91% of the businesses correspond to the microenterprise sector, therefore, the research development seeks to be a guide for a correct pricing for microentrepreneurs. The research was structured into five chapters, research background, theoretical, reference, and conceptual framework, methodology and development of the project, study proposal and finally conclusions and recommendations. For the treatment of the information, Office software (Excel) was used to tabulate the 192 surveys that were applied to consumers in the city of Machachi. Finally, once the information was collected, we proceeded to develop the proposal which focused on being a guide for microentrepreneurs of the Chocho handicraft product to use as a reference when setting the marketing price of the product mentioned.