Plan de negocios para la creación de la Empresa Púlizia dedicada a la prestación de servicios generales para el hogar, la industria y el comercio ecuatoriano, ubicada en la ciudad de Latacunga, provincia de Cotopaxi, implementando Solver como herramienta de optimización de recursos.

Abstract

Until now, the Ecuadorian population has had very little inclination to devote part of its budget to these types of comprehensive cleaning services, so it is essential to create a culture of necessity to hire them. Therefore, the proposal in this study is the development of a business plan for the creation of a company of cleaning services for homes and businesses that seeks to differentiate itself from others in the city of Latacunga, a new company that aims to meet the requirements of customers by offering a different and innovative service than that of the competence, to obtain recognition from a specific audience. The preparation of the different studies and analysis of matrix, for the implementation of this study, allowed to identify the target market to which the service will be directed, determining the fundamental needs of the same, looking for alternatives that allow to stand out within a market in constant growth and highly competitive to fascinate the public, through the studies carried out, it was demonstrated a profitable projection both externally and internally (SOLVER), covering both the social, legal, economic, environmental and technological.