Implementación de estrategias de innovación tecnológica y marketing 4.0 en Auto Lujos El Mijin para incrementar su participación en el mercado.

Abstract

The purpose of this study is to design a plan that merges technological innovation with marketing 4.0 to improve Auto Lujos El Mijín s position in the market, to achieve this, three specific goals are proposed. develop a comprehensive marketing 4.0 strategy that leverages the latest technological tools, effectively implement the most advanced technologies and use social networks to connect with influencers and share relevant content. In order to achieve these objectives, a qualitative methodology is employed based on a literature review of popular Marketing 4.0 strategies and tactics applicable by vehicle manufacturers. In addition, an analysis of real cases is performed to evaluate the impact of these strategies on business achievements. The findings highlight the critical importance of developing an integrated Marketing 4.0 plan with appropriate digital tools, the adoption of new technologies, such as social media, can enhance interaction with customers, improve their experience, and differentiate the brand from the competition, the report also emphasizes the need to constantly update promotions and provide visually appealing content for current and potential customers.