Adopción e impacto de tecnologías de la información en pequeñas y medianas empresas (PYMES).

Abstract

The adoption and impact of information technology IT in small and medium-sized enterprises SMEs in southern Quito plays a crucial role in improving operational efficiency, data-driven decision making and customer satisfaction in these companies. A survey of 384 entrepreneurs was conducted, revealing a diversity in IT adoption, while some companies have implemented technological tools in several areas, others face challenges such as lack of financial resources and resistance to change. Through the application of surveys, the results revealed a diversity in IT adoption, with some companies implementing technology effectively and others facing financial obstacles and resistance to change. However, significant positive impacts will be observed. IT adoption positively influenced strategic decision making, improving operational efficiency, customer satisfaction, and customer base expansion. Despite the challenges, companies express long-term optimism about continued IT adoption. Key recommendations include training programs for employees and employers, expert advice on tool selection and adoption, gradual investment in IT as a strategic investment, and constant communication to encourage collaboration and participation. Ongoing evaluation was highlighted as an essential practice to ensure that technology tools remain effective and aligned with changing needs. Overall, this project highlights the importance of IT in the current business environment and provides valuable guidance for SMEs.