Diseño de estrategias de marketing en relación con el proceso de asistencia y atención al cliente de la empresa “Fantasías y Disfraces” de la ciudad de Machachi dedicada a la prestación, alquiler y venta de disfraces.

Abstract

Organizations are oriented to achieve better and optimized processes, position your products or services, attract more customers and be more profitable. In this context, the present research focused on designing marketing strategies for the Fantasías y Disfraces company with the aim of increasing and satisfying the demand for costumes by Machachi’s customers, while improving customer care and support. Collaborators to customers. To this end, a mixedapproachresearch methodology was applied, supported by techniques such as the survey, anda diagnosis was made of this company, which served as the basis for delineating marketing strategies. As a result, the company did not have a marketing plan, nor an optimal customer service scheme, so the establishment even when known, presents a low influx of customers. The market investigation determined that because the costumes are used for special moments such as holidays, Halloween, among others, the population does not acquire them frequently, so elements such as the attention provided by the company, prices and other factors such as the variety of products are decisive for you to gain an advantage over your competitors. To mitigate the existing weaknesses and strengthen the marketing process of the Fantasías y Disfraces company, a marketing project was proposed based on the four elements that are product, price, distribution and promotion. This strategy aimed to get people interested in the company’s merchandise and consolidate their loyalty to it and acquire a position in the market.