Plan de Marketing a La Empresa Manuartes para el Incremento de las Ventas en el Año 2021.

Abstract

Distribuidora Manuartes, being the only parent company in Quito located in the city, specializes in the wholesale and retail sale of stationery supplies, office supplies and handicrafts, has been popular since its inception and has successfully grown to achieve its growth in the market to date. This marketing plan is prepared for Manuartes with the objective of increasing sales by 40% annually and setting goals to help improve existing problems. Currently, there are many companies looking to grow through strategic decisions to better manage the company, it is necessary to achieve an approach that includes both the expansion of production and marketing, including what is digital marketing. Distribuidora Manuartes has increased its sales, however, the company's sales do not have to decrease from the established budget, in this way, it should seek methods so that the company can know what its weaknesses and shortcomings are in the market.