Plan de marketing digital para alcanzar el posicionamiento de la empresa “Equipos y Servicios de Ingeniería Eserding S.A.”.

Abstract

The purpose of this project is to develop a 2.0 digital marketing plan applicable within the private sector at a national level and achieve the goals and objectives defined with it s business structure. The importance of having an adequate marketing plan in the company allows satisfying the needs of the clients in a reliable way based on a mixed approach, since qualitative and quantitative data must be obtained to solve the problem, based on the tabulation of data and Statistical analysis, the research is descriptive because we conducted surveys of 384 private companies in the city of Quito and at the same time interviews with general managers, in order to carry out this research effectively. The objective of this plan is to propose an alternative for improvement in the technological and digital field, through the SWOT tool, providing strategies to be able to rise in the market, such as marketing, in social networks with the creation of a web page to be able to provide information about the products offered by ESERDING S.A. in the marketing plan raised and executed part of it. By collecting, processing and analyzing the information collected after this investigation, there is already a 2.0 digital marketing plan for the improvement of functional performance and better quality management of sales processes in the private sphere. Seeing reflected the efficiency and effectiveness of the activities assigned to each of the members in the different departments with a better approach to their functions in each work area, thus offering a better service for the institutional benefit.