Implementación de la metodología lean manufacturing, como estrategia de crecimiento en la microempresa “Lobo Feroz”.

Abstract

Within this project, the objective was to implement innovative strategies in the sales area, using the principles of Lean Manufacturing, for sustainable production growth in the Lobo Feroz micro enterprise, different methods and investigative techniques such as inductive, field, descriptive and bibliographic were used, as well as the use of tools such as observation sheets which allowed the collection of significant data, In addition to applying the use of surveys themselves that facilitate the approach with customers and their comments are welcomed so that new strategies can be generated within the possible failures within the micro enterprise Lobo Feroz currently processes are managed which have led to their gradual growth since their inception, with the passage of time production has not taken off in the right way, This research work will therefore contribute directly to the main problems arising from low sales, loss of raw materials, bottlenecks in production and unnecessary time consuming processes. It is intended to contribute in the identification of processes that must be fulfilled in an appropriate way so that sales within the micro enterprise and by means of delivery are more in line with investment expenditure, as well as improving the time saving and thus the increase of new marketing strategies that facilitate the promotion and distribution of micro-enterprise products.