Implementación de tecnología 4.0 en un centro fitness manejado desde una aplicación móvil y control del rendimiento mediante Big Data.

Abstract

Technology 4.0 is the integration of intelligent digital technologies in manufacturing and industrial processes, offering innovative and customized solutions that improve productivity, efficiency and flexibility. This research aims to analyze the implementation of 0.0 technology in a fitness center, managed from a mobile application and performance control through a big data, and evaluate its effects on user satisfaction, loyalty and performance. To do this, a mixed design is used, combining elements of the quantitative and qualitative approach, to obtain a more complete and in-depth view of the study phenomenon. A physical test is applied to a sample of fitness center users to obtain quantitative data on their characteristics, opinions attitudes and behaviours, and interviews are conducted with a subgroup of users to obtain qualitative data on their experiences, perceptions, motivations and suggestions. The data is stored, processed and analyzed by a cloud-based statistics platform, which uses big data and artificial intelligence techniques, and provides personalized, real time feedback to users and the fitness center. The results show that the implementation of 4.0 technology in the fitness center has had a positive impact on user satisfaction, loyalty and performance by providing feedback, choice, tailored challenges and social support, and by enhancing their experience and learning. Furthermore, the results indicate that 4.0 has benefited the fitness center by optimizing its services, increasing its competitiveness and accessing valuable data and information for decision making. This research contributes to the knowledge on the application of 4.0 technology in the fitness field, and suggests future lines of research to deepen its implications and potential.