Desarrollo de un plan de marketing enfocado en el sincretismo cultural de productos ofertados por la Asociación de Mujeres de Bordado Zuleta.

Abstract

The present project has the purpose of developing a marketing plan focused on the cultural syncretism of products offered by the Zuleta s embroidery women association, to achieve this purpose was carried out first an analysis focused on the cultural syncretism of the products offered by the association, as well as the development of a research methodology where as a basis for data collection two techniques were used which are the survey and the interview, finally the generation of new strategies to increase sales was carried out. Obtaining as results the collection of information on the sale of these products which wants to create various advertising elements that help the promotion of it, this aims to address a receptive and emissive public that is interested in the cultural syncretism of these embroideries and like an advertising method will generate various materials with a new logo that attracts clients. Within the marketing plan, various advertising strategies were designed for the development of tourism in the community of Zuleta, which will help increase the tourist demand of the community and promote the association and the dissemination of the cultural syncretism that the products made with hand embroidery have.