Aplicación del marketing mix para la empresa Doña Margarita.

Abstract

The current degree project is about the fulfillment of a Marketing Mix plan, for Doña Margarita business. A market research was properly implemented, in which significant data were obtained in order to support the establishment of commercial strategies. Through the bibliographically made technical assistance, there were different defined concepts, this allowed to identify the setting in which the organization unfolds in distinct commercial matters that permitted the establishment of improvements in the sale point. The descriptive concluding investigation was made through the use of information gathering techniques, attaining to get the valid and necessary information in order to design innovative and creative strategies. In the same way, for the qualitative research an interview to the proprietary was applied, this due to the necessity to obtain information regarding the restaurant. In the physical evidence of the 4 P of marketing the following was suggested increase two star dishes and modify the slogan’s restaurant in the product, in the price there will be a products values estimate to the elaboration of dishes with new suppliers, thus keeping the prices and lowering costs and increasing the quality, in the marketplace it was implemented the restructuring of the establishment, creating an adequate and favorable atmosphere, in the advertising typical dishes will be captured by social media and finally economic feasibility will be established.