Desarrollo de un plan de marketing turístico para el rescate gastronómico y cultural de la comunidad San Buenaventura cantón Latacunga provincia de Cotopaxi.

Abstract

This project focused on the development of a tourism marketing plan for the gastronomic and cultural rescue of the community of San Buenaventura, Latacunga canton, Cotopaxi province in order to help increase tourism demand through the promotion and dissemination of the place, applying marketing since over the years it has taken a fundamental role. For this reason, the research was developed in three chapters, the first chapter refers to the legal and theoretical framework in order to establish laws and necessary terms to support the development of the Marketing plan, in the second chapter the methodology was established in an investigation field and documentary, the first was carried out through visits to the sector and application of surveys to the population of Latacunga, allowing data collection for the project The survey was designed in Google Forms determining that the application of marketing will have great benefits, an analysis of the current situation of San Buenaventura was carried out through the data that was collected through a bibliographic review and the field visit. The chapter three refers to the creation of a Marketing plan with a cultural and gastronomic approach. Within the marketing plan, several digital strategies focused mainly on social networks were determined, taking them for the development of local tourism, which helped increase the demand for national tourists through the promotion and dissemination of the cultural and gastronomic part that exists in the San Buenaventura town.