Aplicación del Marketing 3.0 en la Empresa Nekocell.ec.

Abstract

At present it is necessary to implement environmental policies in each company that allow us to raise consumer awareness for the good care of the environment, and the only way to do this is to implement Marketing 3.0 in each of them. In this way we implemented Marketing 3.0 in the commercial company NEKOCELL.EC, conducting a consumer study through a survey that gave us positive results on the acceptance of environmental care at the time of acquiring the service provided by the company. The implementation of strategies that go hand in hand with Marketing 3.0 is considered as a main point, and as one of our main objectives is the increase of sales, through the loyalty of our customers, considering that the image of the company grows as the environmental standards are further protected. An environmental guideline is established by virtue of the activities developed in the company NEKOCELL.EC, which allows us to put into practice the informative strategies to raise customer awareness. The internal environment of the company is motivated by the actions and results achieved after having analyzed the increases in customer retention and therefore their loyalty, thus generating the recommendation and reference for other consumers. As the company grows in terms of goals and objectives achieved, its budget grows to keep its department highly trained to meet the guidelines set forth. Finally, the results have been positive in terms of laying a more solid foundation and the steady growth of the organization.