Plan de negocios para la creación de una empresa productora y comercializadora de ropa descartable enfocada al sector de la salud del norte de Quito.

Abstract

This project focuses on the feasibility study of the creation of a disposable clothing company, which is directed to the implementation of a business plan, which is based on an exploratory research, with a qualitative approach and using the technique of surveys for data collection, in order to acquire information, opinions, knowledge, attitudes and suggestions from health facilities; This is directed to the creation of a company producing and marketing disposable clothing in the city of Quito, north sector, where currently the producers and distributors of disposable clothing do not have the necessary stock to meet the orders that have different clinics and hospitals; the need for health facilities is increasing because of the pandemic of COVID-19; which we proceeded to make the calculation of the sample, which resulted in a survey of 99 health facilities, this value was obtained with a margin of error of 5% and a 95% confidence level; finally in the financial evaluation carried out in the study of the project is expected an NPV of $ 240. 430.19 an IRR of 47.68% with a discount rate of 19.11% recovering the investment in 1 years 3 months and 19 days, thus determining the feasibility of the feasibility project with the respective calculation of the indicators.