Plan de marketing para la comercialización de un producto enfocado a la hipertrofia muscular.

Abstract

This research is a marketing plan in the Quito city, the study was conducted with a population that practices different sports to have a broader investigation with different points of view, the main goal of marketing a sports supplement called Sport Universe, specifically a protein powder. This product is only for consumers who engage in high-intensity physical activity in any sport. The significance of this investigation stems from the results of a survey given to athletes. The descriptive statistical method was used to process the data, and the results are shown in the form of cubes and frequency and statistics graphs. Although this is true, the company will have a short distribution channel in order to reduce intermediaries and keep consumer prices low, allowing it to attract more customers and increase joint marketing in order to position itself and be more competitive in the market. It should be noted that this project will not only provide numerous benefits to the owners, but it will also have a variety of positive effects on the local economy. After analyzing the industry's context, costumers, and competitors, it was discovered that the Nutritional Supplements market is expanding and that there are underserved segments with development opportunities. Knowing the results, it is determined that for better body aesthetics, any intensity of exercise is required, but if it is treated as a lifestyle and business line, bodybuilding and CrossFit are recommended, which prove to be a great contribution to health and with excellent results.