Plan de promoción turística para la hostería la antigua en la parroquia Lloa Cantón Quito Provincia de Pichincha.

Abstract

This research project focuses on the design of a Tourism Promotion Plan for La Antigua Inn located in the parish of Lloa, Canton Quito, Province of Pichincha, whose purpose is to propose new marketing strategies and thus subtract the economic impact of recent times. A survey was conducted to determine the needs of clients and potential clients of La Antigua in terms of tastes and preferences regarding the services provided by the lodge. The surveys were applied to a sample size of 331 domestic and foreign tourists. Through the analysis of the statistics of the surveys and the SWOT analysis that are the strengths, opportunities, weaknesses and threats of the Hostería La Antigua, several strategies were established, from which are reflected in actions to strengthen the positive aspects and counteract the negative aspects of the inn.