Plan de negocio para la creación de un restaurante de comida vegetariana ubicado en el sector la ecuatoriana al sur de la ciudad de Quito.

Abstract

The current work has as an initiative the implementation of a vegetarian restaurant VEGETARIAN FOOD, south of the city of Quito, which will offer various types of dishes made from fruits, vegetables, dried grains, and as complementary products and natural juices. To determine the viability of the project, it started with the external and internal analysis of the industry. Afterward, market research and an organizational structure. Finally, a financial analysis that will present the viability of the business with a five-year projection was carried out. The business idea is based on the lack of establishments that offer products only for people who do not consume meat products. According to the market research, 153 surveys will be conducted, targeting people between 19 and 65 years old, both men and women. Through the establishment creation, it will have several people that will be carefully chosen, to get a better service considering the experience they have. In that way, the customer will be satisfied with the service. The VEGETARIAN FOOD company will have a suitable location for the development of its activities, that is why the material requirements are made, analyzing the financial statements to know the investment with which the establishment will undertake. The investment required to open the establishment is 5,000 (30%), which will be obtained through a bank loan and 70% is a personal contribution.