Diseño de un plan de negocios para la creación de la empresa artesanal Choco&Life dedicada a la elaboración de productos a base del cacao en Nueva Loja – Sucumbíos

Abstract

This project is aimed at the design of a business plan for the creation of an artisan company, which focuses on creating an economic opportunity for the citizens of Nueva Loja Parish - Sucumbíos Province, taking advantage of the natural benefits that cocoa offers, prominent fruit in the town. In this way, it seeks to increase the country's productive matrix and in turn, promote entrepreneurship in the area. The development of the market study allows identifying the needs of people with respect to tastes, preferences, prices, etc. The structure of the operational plans enables the creation of the company and decision-making, thus facilitating the fulfillment of the proposed business objectives. The products made by the artisan company go through a radical transformation process because the raw material naturally becomes a good that provides various benefits such as: skin care (handmade soaps), decoration (aromatic candles ) and nutritional properties (chocolate bars and filled chocolates). The business plan carried out for the creation of the artisan company is shown as a local entrepreneurship guide aimed at those growers who only dedicate their daily work to the sale of their fruits, which do not present any transformation that benefits them economically. The entrepreneurship proposal based on the creation of the Choco & Life company, aims to show people a possible business idea through knowledge, perseverance, intelligence and, above all, motivation.