Implementar material informativo turístico dirigido a extranjeros en inglés y español activando el comercio en el mirador del Panecillo en Quito, Ecuador

Abstract

This research project was done at El Mirador del Panecillo in the city of Quito with the purpose of implementing tourist information material aimed at foreigners, in English and Spanish, promoting the economic activation of the place. For this, in the first place, this work focuses on the conceptual or theoretical study of the tourist field that allows us to know about the activity and how it is currently handled, focused on foreign needs and demand. In the design of the proposal, the implementation alternatives are detailed, taking into account the research methods carried out such as field observation and bibliographic articles, highlighting the results of qualitative and quantitative studies from interviews and surveys, which allow us to know the experiences more favorable for the viability of the project, determining in different analyzes the effectiveness of the proposal. The main informative material was developed based on the search for information of interest to the viewpoint and the lack of bilingual information that currently lacks these cultural and historical attractions such as the Shungoloma handicrafts market, the monument of the Virgin and La Olla del Panecillo with its origin and function in Inca times that generate heritage value and is of tourist interest. Finally, the implementation of the informative material is presented in the form of an infographic and a brochure, in order to be practical, dynamic and didactic for the tourist´s eyes, as a means of dissemination and promotion that was received in a pleasant way, emphasizing the leisure activities that allow the enjoyment and delight of the viewpoint that highlights the effort to improve customer service and attention