Diseño de una guía de rescate cultural enfocada en los bienes intangibles, del pueblo Puruha en la provincia de Chimborazo.

Abstract

The purpose of this project carried out in the Puruhá people in the province of Chimborazo is to develop a cultural rescue guide focused on intangible assets with the implementation of informative material, promoting ancestral knowledge. For this, this work focuses on the conceptual study of the identity and culture of the Puruhá people, which allows us to know the activities and how it operates today, oriented towards intangible assets that allow keeping the essence of the Puruhá culture alive. In the design of the proposal, the implementation alternatives are detailed, taking into account the research methods carried out, such as field research and bibliographic information. The qualitative research seeks to interpret the information obtained through the interviews that were applied to the inhabitants of the Puruhá people, since they know the customs and traditions of their people. The cultural rescue guide focused on intangible assets was developed based on the search for information from the INPC and the radical lack of ignorance, misinformation or lack of interest in the ancestral knowledge of the people. The Puruhá people are recognized as a millenary people, a warrior linked to the Pachamama and the natural elements that surround them. Finally, the implementation of the guide contains informative material on the ancestral knowledge of the Puruhá people in order to be practical, dynamic in the eyes of the tourist, in order to form part of the cultural identity of the Puruhá and encourage the current generation to your culture prevail.