Modelo de gestión comercial para la crianza, reproducción y venta de animales porcinos en pie.

Abstract

Today, pork consumption has increased, creating worldwide interest in being a source of high quality protein. In this sense, the commercialization of pigs is an important part of a country s economy, especially in rural areas. In this context, the objective of the study was to structure a management plan, through the implementation of tools and techniques of commercial control in the breeding, reproduction and sale of live pigs for the company Carnes Juan. To this end, descriptive research was carried out with a mixed approach and cross sectional design. The population universe of the present research considered the workers of the company Carnes Juan, as a sample we worked with 10 employees who make up all the personnel of the organization, to whom the data collection instruments were applied. In this sense, it is concluded that it is necessary to continue generating strategies for the implementation of a commercial management model for the breeding, reproduction and sale of live pigs that ensure the sale of the product, allowing to conquer new customers and generating improvement in its management.