Desarrollo y aplicación de un plan de marketing digital para el aumento de ventas en la distribuidora J & R de la ciudad de Quito.

Abstract

The field of marketing has constantly evolved in response to changing market demands, thus underlining the importance of exploring innovative strategies such as digital marketing. This practical project has as its main objective the formulation of a digital marketing plan for the company Distribuidora J & R, located in the city of Quito. This company specializes in the sale of accessories for recognized brands for electronic devices and offers technical support services for mobile phones, among others. Your main goal is to integrate an essential digital tool into your marketing strategy to improve customer retention and expand your market presence in a cost effective way. To achieve this goal, a descriptive study was carried out which identified the specific challenges facing J & R Distributor. In addition, a quantitative approach was applied which included the collection and statistical analysis of data through customer surveys. The main result of this project is a digital marketing model that incorporates the implementation of the Treinta application, which represents a high value proposition for the company. Today, small business growth is largely dependent on the development of marketing plans that effectively leverage digital resources to promote their products to their target audience.