Estudio de factibilidad para el posicionamiento de un almacén de repuestos de maquinaria agrícola en el Cantón Mejía.

Abstract

The purpose of this project is to identify the degree of feasibility of positioning a business in the sale and marketing of automotive spare parts for agricultural machinery, due to the needs of Cantón Mejía1. For the development of these models, the structure of three fundamental axes was established: the market study, the technical study and the administrative study. These models will give an initial guideline on the positioning of the business in the sale and marketing of automotive spare parts. To start with the feasibility study, it is necessary to analyze tastes, preferences and needs of the market through the application of a study known as market research, this allows to identify the amount of offer and demand that the business will have, and without this study, the business is bound to fail. The technical study will identify the local, geographic location, machinery, resources, infrastructure, number of workers and equipment necessary for its positioning, focused on analyzing the necessary conditions and the capacity to satisfy the demand already identified. Finally, the economic study allows to analyze the degree of feasibility that the investment will have for the positioning of the business in the market through an economic analysis system that allows to measure the profitability, the percentage and the profit margin that it will provide to the company.