Implementación de estrategias de marketing digital para el posicionamiento de la Empresa Liderquim S.A.

Abstract

The present research project was applied to the enterprise Liderquim S.A. which is dedicated to the production and commercialization of chemical products in order to achieve its positioning and acknowledgement inside the market increasing its sales and incomes, the main objective of this study is to introduce digital marketing strategies within the company. Basic terms of digital marketing were determined, the importance it has and the way the organizations apply it to promote their products or services. Internet has been evolving and with it improves the usage possibilities, not only to communicate or search personal interest information, but currently allows news and information sharing and interact through social media and other communication technologies. There are several establishments dedicated to the commercialization of raw material and chemical products in Quito, Liderquim S.A. has great competence, being a PYME it can not accomplish one of its objectives which is to adequately position nationwide. The enterprise web and fan pages are not constantly updated which generates a real issue that has caused disinterest before new consumers. This investigation has objectives that purse the same target, to find a solution through the implementation of digital marketing strategies, basic theoretical aspects were revised, and the influence they have on today’s organizations, in order to get more information about the enterprise, employees were subjected to interviews and surveys were applied to Chillogallo community, defining strategies that allow the achievement of Liderquim S.A.