Plan de negocios y determinantes de la oferta y demanda, para la reactivación de una sala de belleza con SPA en la ciudad de Quito.

Abstract

The proposed project deals with the development of a business plan, determinants of supply and demand for the reactivation of a beauty salon with spa in the city of Quito, its trade name will be MAGIA Y ESTILOS CHABELY . The business plan will contain a process through which it will help the income generation, highlighting a target audience, suppliers, marketing strategies communication, sale of comprehensive services and hairdressing products, as well as, it will contain competitive advantages to become the best option among its peers. Certain significant determinants that intervene in the offer will be established such as climate change, expectations as a company that sells services and the prices expected in the near future. In the same way, determinants will be influencers on demand such as location of the beauty salon, desires and needs of the plaintiff, commercial credit as a boost to productivity. A SWOT analysis will be performed with the breakdown of important factors and the actions to be taken to improve the path of reactivation, which will be essential when making decisions. The business plan will be based on a descriptive investigation of quantitative observation, using as an information gathering technique the survey with closed questions and multiple choice, through this, will be identified the main needs of the people surveyed that will serve to become the target audience, which supports the reactivation of the beauty salon with spa Incorporated.