Propuesta e implementación de estrategias de gestión en el área comercial de la Empresa Proveedora Onerom CIA.LTDA.

Abstract

The purpose of this research work is to develop a model of management strategies in the commercial area, applying methods of measuring customer satisfaction evaluating the service received by the employees of the company Proveedora Onerom Cía. Ltda. located in the northern sector of Quito to contribute to the economic development of the company and the welfare of customers by providing a differentiated shopping experience in relation to the competition. The research methodology is based on a descriptive, non experimental, cross sectional, research design the study population was 2125 active clients, where a sample of 56 clients was obtained. Thus, staff training was planned to contribute to their development and improve their lack of information regarding the service offered to customers who visit the company, that is why the method of the 5 S OF QUALITY was applied in the sales area. The survey applied to the customers that visit the company is of great help to measure their satisfaction and to determine the concept of the shopping experience that they have when visiting the store Proveedora Onerom Cía.