Análisis de la Oferta y Demanda, para la Implementación de una Ferretería en la Parroquia de Pacto, Cantón Quito 2021.

Abstract

The construction activity in Ecuador is a sector in constant growth, which permanently requires all kinds of supplies and materials, which are acquired from different suppliers such as hardware stores. Such is the case of the parish of Pacto, which has only one supplier of construction materials, so its inhabitants see limited alternatives of quality, variety, quantity and costs, so the need arises to implement another business of this type in the locality, for which, from a mixed research, descriptive and correlational level, bibliographic and field type with deductive method, we seek to determine the supply and demand that justifies the feasibility of this type of business. For this purpose, a survey model was applied to the villagers and the technical, organizational and financial requirements were identified, which finally allowed determining the feasibility of the business. Meanwhile, with respect to the equilibrium point between supply and demand, price and demand are analyzed.