Estudio técnico para la implementación de una nueva sucursal de Cyber Bibliotk.

Abstract

The objective of this research work is to demonstrate the feasibility of opening a new branch of CYBER BIBLIOTK in the Quinindé canton, analyzing in detail the market, technical and economic financial study, it will be possible to know important aspects for the positioning of the same, the market study was the first step carried out, in which supply and demand were calculated with an estimated population projection of 2%, thus determining the unsatisfied demand that the business will be able to cover in the future, The market study was the first step, in which supply and demand were calculated with an estimated population projection of 2%, thus determining the unsatisfied demand that the business will be able to cover in the future. From the same through the point method, the aspects for the functioning and operation of the new branch were identified, establishing factors such as optimal location, equipment, merchandise, a nd size. Finally, the economic financial study allowed us to determine the cost benefit ratio for the investment made. Once the three elements, market, technical and economic financial studies, were identified and calculated, it was possible to determine the feasibility, viability and profitability of the project.