Diseño de un plan estratégico para mejorar las ventas en el restaurante Doña Gris.

Abstract

This research project shows a study in the micro enterprise Doña Gris, which is dedicated to the sale of food, hoping to recover the level of sales after what happened in the world. With the arrival of the COVID 19 disease, it affected the economic system worldwide, which harmed companies and micro companies, resulting in the closure of their doors. This affected sales in its totality, the restaurant Doña Gris when returning considered that it was necessary to implement a strategic plan that will help improve sales in the situation that the business was going through, considering that people did not want to leave their homes for fear of contagion, in order to achieve the objectives set a customer survey was conducted, obtaining as a result the lack of loyalty strategies by the business, considering that a company will maintain and increase sales with a fixed clientele, also, companies and businesses previously had no need to innovate since their sales would be physical and with a clientele that was not afraid to make their purchases. Digital marketing strategies were developed in which the use of social networks was proposed as a dissemination tool to publicize the products and promotions offered by the restaurant, this will attract the attention of customers and consequently increase sales. The results obtained after an established time will be analyzed, which will indicate the level of customers to increase by a percentage.