Desarrollo de estrategias, para el mejoramiento de la atención a clientes y resolución de problemas en la empresa “Bioplast EC”.

Abstract

The main activity of Bioplast EC is to distribute and sell plastic products derived from polypropylene and polyethylene, these products are manufactured by Ecuadorian companies. Following the demands of the current market, the company seeks to generate optimal growth that is significant for the competition. The company has decided to optimize its resources and thus be able to stay in the industry to create competitive strategies to consolidate itself as one of the best companies at the national level in the commercialization of polypropylene and polyethylene products. Currently, there are several companies dedicated to marketing these products, which presents a great disadvantage because there is a lot of competition in the domestic market. The company's priority is to distribute products of excellent quality, but the company Bioplast EC has shortcomings with customer service, this could be denoted by the large number of complaints that have been obtained in a certain time. For which strategies are presented to improve the main problem that the company has and thus achieve efficient customer service. To improve customer service, administrative tools will be used, which will allow better visualization of the problems to be studied and provide solutions. To carry out this study it is necessary to take into account the customers opinion since this will allow us to critically evaluate and compare the results that are being obtained, therefore the training that will be provided to employees will be important since with them it will be possible to obtain results that will benefit the company.