Aplicación de los indicadores de gestión para mejorar los procesos del área de ventas de la empresa ZUU, en el centro de Machachi, 2021.

Abstract

It is significant to emphasize that the business sector of Ecuador has presented various conflicts regarding the efficiency of the commercialization of its products or services, which in turn shows that there are deficiencies in the organization, planning, execution and control of the sales process within from the same. Therefore, the Ecualac company currently has a sales manual to objectively measure the performance of the sellers management in each of his visits to various clients, for which the supervisor must follow up on said manual. and enforce the procedure issued by the company, however, the supervisor is not qualified to give correct information to the seller Based on this, the general objective of apply management indicators for the improvement in the processes of the sales area of the Ecualac Company, in the center of Machachi, 2021. Likewise, the quantitative approach was proposed within the methodology, which allowed evaluating the information collected through applied surveys to the main distributors of the products, thus evidencing the level of affectation that the management carried out on the vendors has had. Finally, the application of management indicators was designed to improve the sales area of the company, and in this way to be able to keep a control in order to be able to improve the economic figures that benefit both the internal and external customer, in order to improve the positioning within a market that is highly competitive.