Propuesta de un plan estratégico de marketing 4.0 aplicable a las ventas de equipos de cómputo para la empresa M&V Soluciones IT.

Abstract

This study was based on the design of marketing strategies for the creation of a website for the company M & V Soluciones It, in this study were detected certain characteristics that were considered in the company's website and positioning in terms of competition. Theoretical foundations were determined through the conceptual review of the main digital marketing 4.0 models as a starting point for the design of the marketing plan. For the field study a qualitative methodology was carried out, in order to analyze the current situation of digital marketing and positioning in terms of competition of the company MYV Soluciones It. In order to design a strategic plan for digital marketing and competitive positioning through the results obtained in the research and the theoretical foundations, for which a financial analysis was carried out to know the necessary budget for implementation. Demonstrating through analysis, the feasibility and reliability of the proposal, that it is indeed profitable for the company and promotes the achievement of the goals set.