Análisis De La Estructura Económica y Financiera De Holcim Ecuador S.A.

Abstract

The company that is the focus of this thesis is Holcim Ecuador S.A., which has undergone a strategic, economic and financial analysis of the evolution of its commercial activities in the last four periods. This private company is dedicated to the production of construction materials, specifically cement and concrete, and is an organization that operates mainly in the infrastructure sector and is one of the most important at the national level. At present, the construction sector has shown low growth rates due to the decrease in investment in public works by the Ecuadorian government. In view of this, the company has faced certain challenges in order to improve its activities and thus increase its efficiency margins and improve its rates of return for shareholders. In addition, due to the need to adapt to the changing environment, Holcim has been forced to innovate in terms of the creation of new products to enter new strategic sectors. This, in turn, has not only changed the company's management, but also that of its competitors, who are carrying out strategies to gain market share, which is why it is also necessary to compare Holcim with its main competitor. In summary, Holcim Ecuador S.A. is a company with a good financial position, managing efficiently the use of its resources, interested in the satisfaction of its direct and indirect customers, as well as in the generation of value for its shareholders.