Plan de Promoción Ecoturística en el Bosque Protector Río Guajalito para la Potencialización de la Zona.

Abstract

Tourism is one of the most outstanding activities worldwide. It has been developing in recent years, giving importance mainly to sustainable tourism. For this reason, in this research the Protected Forest of the Guajalito River will be announced, which is located in the foothills of the Cordillera of the Andes, in Santo Domingo de Los Tsáchilas, here there is a diversity of problems in said forest, for which it deserves to be conserved. The Ecotourism Promotion Plan will allow you to learn about the various attractions that exist in the Río Guajalito Protected Forest, and in this way capture the attention of new visitors, so that they can enjoy the different types of tourism that has this place. That is why this project will aim to design a Promotion Plan through ecotourism strategies to value the area, which began with an interview with the owners administrators of the Guajalito River Protection Forest and with the collected data through the application of a survey whose questionnaire was addressed to people living in the communities of Guajalito, Las Palmeras and Bellavista It is necessary to mention that the income obtained from the visit of tourists will directly benefit the economy of the place, which is intended to contribute to the care and conservation of the flora and fauna of the Guajalito River Protected Forest, in addition to obtaining a contribution positive to the project to promote it effectively and efficiently.