Plan de negocios para la creación de una empresa confeccionadora de ropa deportiva en la ciudad de Quito, Sector la Inmaculada.

Abstract

The objective of this research is to design a business plan for the creation of a company that manufactures sportswear such as uniforms, warmers, rash guards, shorts, sports tops, products made with raw materials of excellent quality and personalized designs through patterns, colors, among others, where an efficient and effective service is provided to meet the needs of the inhabitants of the city of Quito, Sector la Inmaculada. The product is aimed at men and women between the ages of 16 to 40 years, so that the consumer feels comfortable doing their physical activity or sport of choice. Surveys were applied to potential customers; 56% of those surveyed determined the convenience of the creation of the new sportswear manufacturing company in the Immaculate sector and there is great acceptance of sportswear by customers who would be willing to buy with 59% meeting the demands and needs according to the quality of the fabric and comfortable prices, so that the customer can obtain accurate and concise information about the company a web page was created on the social network Facebook offering all types of products to the market, for the raw material will have several suppliers such as Textil Padilla, Ney Matex, Texpac that have an established time of delivery, and high quality products and affordable prices for the company. The financial plan determined that the project will be feasible and viable with an internal rate of return of 48% and a net present value that will be recovered in a period of time determined by the company.