Elaboración de un plan de negocios para la implementación de una microempresa de productos de primera necesidad, con áreas recreativas en el sector la mascota, DMQ 2020.

Abstract

The objective of this research is to develop a value proposition attributed to the business plan for the implementation of a microbusiness of basic necessity products with recreational areas of the La Mascota neighborhood in the Metropolitan District of Quito. As an innovative part of the business plan, the viability of recreational areas in the microbusiness has been determined; this seeks to provide a solution to parents who, while they are purchasing products in the micro market, the children who accompany them find themselves having fun and happy in the recreation area. Based on the technical study, it is a new undertaking because in the sector there are only neighborhood stores, and it is also very well received by the inhabitants. This business plan is a support tool as long as the economic factor is applied wisely and with a focus linked to improvement and success.