Plan de marketing digital centrado en el uso de redes sociales como fuente de comercialización de servicios y productos turísticos en el Distrito Metropolitano de Quito

Abstract

The qualitative advancement of technology, participation in the tourism field to innovation, the use of information technologies is increasingly frequent, the social networks of the interaction environment of most users worldwide. The tourist field can not be left behind, it is necessary to enter the digital market, to promote and improve the level of scope of tourism products, that is why in the DM Quito, travel agencies have such tools, but They do not know the appropriate and potential use that entails, through this research the use of advertisements is considered as a fundamental means to the interaction between supply and demand, with which the tourism company can reach the potential demand, both national and international. The purpose of the research is to present in a structured way, the use of digital marketing based on social networks, as an entity that enhances tourism towards national destinations, generating direct and indirect benefits to the protagonists of the tourism cycle